Hi, I’m Gathoni,
a Brand Strategist
Based in Nairobi, Kenya
Specializing in Narrative Design
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I connect the big picture across visual, written, audio, and motion to ensure every touchpoint feels intentional.
I connect the big picture across visual, written, audio, and motion to ensure every touchpoint feels intentional.
By uncovering a brand’s “why” and aligning design, voice, and experience into cohesive systems.
By uncovering a brand’s “why” and aligning design, voice, and experience into cohesive systems.
Bringing brands to life by providing brand-first creative direction
Bringing brands to life by providing brand-first creative direction
With 5+ years of experience
With 5+ years of experience
Services
BRANDING
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Defining the "Why" behind your business. I build the foundational framework that aligns your long-term goals with audience insights, ensuring every move you make drives measurable growth
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Carving out your unique space in the market. I analyze the competitive landscape to identify your "white space" and create a strategy that makes you the only choice, rather than just another alternative.es here
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Transforming business facts into a compelling human narrative. I craft the stories that turn your customers into believers and your product into a meaningful journey.
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Defining your brand’s personality through language. I develop a distinct verbal identity that ensures every word you speak, from slogans to social captions, is recognizable, intentional, and on-brand.
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Bridging the gap between strategy and execution. I distill complex business goals into creative concepts that serve as the visual and logical anchor for your entire project.
DESIGN
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I translate strategy into a cohesive visual language. I curate the aesthetic territory, photography, illustration, and design, to ensure your brand feels as evocative and premium as it sounds.
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I create a systematic collection of visual elements, logo, color palette, typography, imagery, and graphic styles, that consistently express a brand’s strategy, personality, and values across all touchpoints, making the brand instantly recognizable and emotionally resonant.
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Bringing your brand narrative to life through movement. I create dynamic, attention-grabbing content that elevates your digital presence and stops the scroll.
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Designing the physical extension of your brand. I create packaging that balances aesthetic impact with functional clarity, ensuring your product stands out the moment it hits the shelf.
COMMUNICATION
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Unifying multi-disciplinary teams toward a singular vision. I lead collaboration across creative, marketing, and development departments to ensure every execution stays true to the overarching brand narrative.
Work
You’ve gotten to know me. Let me get to know you!