A look into my professional world.
Narrative-driven Brand Strategist with 5+ years of experience bridging the gap between strategic public relations and creative storytelling. Currently refining my expertise in "Beyond Branding" at ELISAVA, I specialize in crafting human-centered brand narratives that resonate emotionally and drive measurable market growth. Adept at transforming complex business objectives into cohesive visual and verbal experiences that command attention.
CORE COMPETENCIES
Strategy: Brand Positioning, Narrative Design, Audience Insight, Digital Ecosystems.
PR & Communication: Media Relations, Reputation Management, Crisis Communication, Stakeholder Engagement.
Creative: Content Strategy, Art Direction, Storytelling, Visual Communication.
Analytics: Data-Driven Decision Making, Campaign Optimization, Performance Reporting.
EDUCATION
ELISAVA – Barcelona School of Design and Engineering
Master’s in Beyond Branding | 2025 – Present
Focusing on strategic foresight, trend forecasting, and the evolution of brand narratives in changing global landscapes.
United States International University (USIU)
Bachelor of Arts in Journalism (Public Relations & Advertising) | 2017 – 2021
Tell-Em PR (Senior Account Executive) 2024-2025
Focusing on executive positioning and strategic media relations for global corporations like Qatar Airways and Standard Chartered.
What I gained: The ability to translate complex, technical, and institutional objectives into high-authority, human-centric narratives.
African Elite Group (PR Account Executive) 2020- 2024
Leading luxury lifestyle campaigns for prestige brands including Moët & Chandon, Clarins, and Holiday Inn.
What I gained: Mastery of experiential storytelling and brand immersion. I learned how to drive measurable engagement and foster deep emotional connections through high-stakes influencer management and luxury activations.
